Hands-off investing that's always on.

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Investing is for anyone that can afford to do it — which is why you can start with as little as $1. Make a one-time investment today, or set-up a recurring payment if that works better for you.

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Get started with
no minimums. 

Investing is for anyone that can afford to do it —which is why you can start with as little as $1. Make a one-time investment today, or set-up recurring payment if that works better for you. 

Invest Now

 Wealth Media, LLC. is a non-client promoter of SoFi Wealth's investment advisory services, and receives a promoter fee of $50 when you open an Automated Investing account with SoFi Wealth and fund it with a minimum deposit of $100. The receipt of this compensation creates a conflict of interest because the promoter has a financial incentive to promote SoFi Wealth's advisory services. Affiliate Partner and its associates are not affiliated with SoFi Wealth and are not authorized to provide investment advice on behalf of SoFi Wealth. 

It's easier than ever to put your money on a mission.  

We take the stress out of investing by helping you with the hard part: goal setting, rebalancing, and diversifying your money. 

Goal planning

Auto rebalancing

Diversification

Whether you’re saving for retirement, a down payment, or just investing for later, we’ll help you make a plan to tackle multiple goals.

We'll rebalance your investments, which means adjusting your portfolio on a quarterly basis, so your money is always invested how you want it to be.  This can result in taxable events.

We'll diversify your portfolio so that your money is allocated across different kinds of investments.  This can help reduce some investment risk, but cannot guarantee profit nor fully protect in a down market

The right way to invest? It's up to you.

Everyone has different goals when it comes to their life, their money, and their investment plans. 

Take the trip of a lifetime

Buy a home

Pay for a wedding

Retire early

Save for a kids' education

Time is your best friend. 

Compounding returns are how your money can make you even more over time. While investing in securities does involve risk, historical data has shown that the stock market generally shows positive returns over long periods of time.

We're here if you need it.

Investing with SoFi gets you access to member benefits like career services, rate discounts on other SoFi products, exclusive events and experiences, as well as access to credentialed financial advisors to discuss big picture financial goals one-on-one—all at no additional cost.

ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE

Job Code: UB20221013Invest-Auto

The right way to invest? It's up to you.

Hands-off investing that's always on.

AUTOMATED INVESTING

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Investment advisory services are provided by SoFi Wealth, LLC, an SEC-registered investment advisor. You can find more information about SoFi Wealth, LLC at www.adviserinfo.sec.gov 

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You’ll get a bespoke portfolio recommendation consisting of ETF selected by our algorithm with no SoFi advisory fee. Fund and brokerage expenses will apply.