Market Yourself as a Virtual Assistant
This guest article is written by Manette Aquino, virtual assistant.
In this 3 part series learn how to become a virtual assistant:
Do you want to work as a virtual assistant (VA)? Do you have the knowledge, skills, and competence to be a virtual assistant? Have you prepared the necessary tools and equipment to start working as a virtual assistant?
If your answer to the questions above is “Yes”, then put on your entrepreneurial mindset and begin marketing yourself as a virtual assistant. This step brings us to the next question, “How do you market yourself as a virtual assistant?” It is important that you know how to market yourself, promote your services, and attract clients.
Here are some ways to market yourself as a virtual assistant and draw clients who will hire you.
Marketing Yourself as a Virtual Assistant
1. Create a website
If you would like to work as a virtual assistant, you need to promote yourself to prospective clients. It is highly recommended that you create a professional website to attract more clients. You also need to make sure that it is optimized for search engines, is inviting, and clearly lists your services. You do not need to spend a lot of money to set up your website. A domain name costs from $10 to $12 and a reliable webhosting provider starts from $4, depending on the package.
You also need to create an email address that sounds more professional. You cannot use your personal email address hotandsexy69 at yahoo dot com for your communication with your clients. Keep your image business-like.
2. Increase your online presence
Join forums, Facebook groups, and other online communities to build your public profile. Get yourself involved by answering questions and inquiries or posting comments. Be sure to include your email address and website on your signature in forums.
Another effective way to build your online presence and create a network with clients and virtual assistants is to submit guest articles to blogs and other websites. This will serve as your portfolio and demonstrate your skills as a virtual assistant.
3. Take advantage of social media
Build a pleasant and professional profile on various social media sites, such as Facebook, Twitter, LinkedIn, Google+, and SkillPages. Invite both current and prospective clients to visit your page or follow you. Include your skills, VA-related work experiences, and contact information, such as email address, blog URL, contact phone, Skype ID, and GTalk, MSN, or Yahoo Messenger, ID. Ask clients to write recommendations and testimonials for you and publish these on your website. (Barb’s comment; Check out my sign-up form at the top. It includes a testimonial from a satisfied subscriber)
4. Network with other virtual assistants
Interact with other virtual assistants with different skills than yours. Attend meetings, workshops, and conferences to create connections. These relationships grow your referrals. You can also invite your contacts to create a team for big projects.
5. Print business cards
Print business cards and always bring them with you. Be prepared and don’t be afraid to promote your services. Your business card is your offline advertising tool. When you attend meetings, workshops, or conferences, do not hesitate to pass out your cards to speakers, organizers, and other attendees. You never know who might be a future client. Likewise, when you go on a date with your friends, hand them your business card. They may help you find your future clients.
6. Maintain good relationship with your clients
To continue having a good relationship with your clients, make sure that you do your task properly and finish on time. Bear in mind that keeping a good relationship with your clients is one of the most effective techniques in marketing yourself as a virtual assistant. They will either keep you as their virtual assistant or recommend you to other business owners. Either way, your good relationship with your clients will bring you more jobs and earn more income for the family.
7. Look for Clients
Being a virtual assistant also means that you are becoming a professional marketing expert. You should learn how to market yourself and your services. Some of the marketing techniques that work have been discussed above.
If you are starting out as a virtual assistant, you can look for prospective clients through websites that advertise for job posts, such as oDesk, eLance, and Freelancer. Submit a persuasive cover letter and attach an impressive portfolio so that the client will notice you and invite you for an interview. During the interview, look and sound confident. Discuss your skills and strengths and how they can be advantageous to his business. Before concluding the interview, ask the client her expectations and requirements for the job.
Marketing yourself is an important life skill for success as a Virtual Assistant or in any field.
Check out the Entire How to Become a Virtual Assistant Series:
What other marketing tips do you have?
image credit; google images dualexpress