4 FACTORS THAT KEEP YOU FROM SUCCESS (AND HOW TO BEAT THEM)

By on May 19, 2012 in Wealth | 13 comments

I’ve been toiling in the recesses of my home office working on several projects. One is on the precipice of coming to fruition after several years in the making. During the past few years, there were many times when I wanted to quit and wondered whether the project would ever succeed.

The payoff for success is in the future. Don’t fall prey to the factors that keep you from succeeding.

Lack of Direction

In the Truth About Making Money While you Sleep at Copyblogger, Jon Morrow lays out some ideas about becoming a successful internet entrepreneur.

Find folks that are doing the best job, and copy their methods. He did not say steal verbatim what they are doing, but implied that it’s not necessary to reinvent the wheel to become successful. He also didn’t suggest that everyone can do it, it’s easy, or quick. In fact this guy comes across as genuinely knowledgeable and interested in helping others become successful.

According to Morrow, “Your blog post isn’t just a blog post. Your podcast isn’t just a podcast. Your video isn’t just a video.

They’re components of a system.

If you’re not getting any results from it, it’s not the media’s fault. Blog posts and podcasts and videos and any other media can and will create sales …

… but only if the system wrapped inside the media is effective. If the system sucks, the result will suck, and the flashiest and most whizbang media in the world won’t save you.”

Define your path. Ask those you admire for feedback. Look around at others who are making their mark. Become inspired by their accomplishments and learn from their work. Charles Richards, author of the Psychology of Wealth recommends reading biographies as a method of learning from the best.

Fear of Selling

Morrow lays out the importance of sales and marketing in whatever you do. You may be the greatest employee in the world. You might have the most awesome website ever. You may be the next Adam Lambert……But if you don’t sell and promote your product (yourself), you will languish in obscurity forever.

Don’t fool yourself into thinking that if you do a good job, your product will sell itself. Look at Geico and it’s omnipresent lizard. That company is highly successful, yet continues to put it’s product out at every opportunity. Learn from successful businesses. They are successful because they are constantly reminding you about how their products can make your life better.

Lack of Branding

When you build your own brand, you have no competition. Think about Trump, Oprah, Prince, or Springsteen. Their products are amazing and their brands are unique. Sonia Simone of Copyblogger encourages bloggers to hone and exploit their unique contributions. It may take a bit of time and thought to nail down what you bring to the table. Realize that you have a unique contribution.

I’m shocked and impressed that in my endless pursuit of home decor perfection, I come across Martha Stewart’s products everywhere, from Home Depot, to Michael’s, and Target. Is there any store she hasn’t conquered? She is the epitomy of branding and marketing.

Figure out your essence and market it well.

Quitting too Soon

Decades ago, I sold real estate as a profession. I continued for two years. The first year was a learning year and by year two I was selling a home a month. And this was during a time period with very high interest rates. I didn’t realize how well I was doing. I was frustrated with the high interest rates and I quit.

I went to seminars and studied sales and real estate marketing. My trajectory in sales was outstanding, I just didn’t realize it. For the short time in the business, I did exceptionally well. Had I stuck with the field a few more years and  as interest rates fell, I’m confident my sales would have continued to grow.

I learned an important lesson. Success and accomplishment take time. If you quit too soon, you don’t allow yourself the opportunity for success.

Success Strategies

  • Be clear about your goals. No one can do everything. Choose one or two paths on which to focus and put your energies into your top priorities.
  • Practice talking about your ideas and projects positively and concisely. The more you acclimate yourself to self promotion, the easier it becomes.
  • Identify how you want to be regarded. Are you the go to guy on buying a car? Are you the woman that knows everything about investing? You cannot be great at everything. Be clear and consistent on your message and develop BRAND YOU.
  • Keep stepping toward your goals and remain positive. The negative self talk is just around the corner. Beat it down. At night, when I’m tired, the self doubts come up. Recognize the negative thoughts for what they are and don’t overweight their importance.
  • Continue pursuing your goals and look at a setback as an opportunity to rededicate.

Success is much more than money. So much of the joy of life is in creation and process.

Success is not in arriving, but in the journey.

Can’t Get Enough Success?

Barb Across the Blogosphere

How do you conquer your success blockers?

image credit; google images-clareity security

    13 Comments

  1. Great post Barb! I think fear of selling and giving up too soon plague too many people. What ever happened to – “If at first you don’t succeed, try again”. I live by that mantra and wish more people did.

  2. Hi Robert, I love that phrase. It is one of my “words to live by” as well.

    Barb

    May 20, 2012

  3. Good points! Someone said life is a marathon, not a sprint. A long distance race requires more strategy and endurance. Life has ups and downs and requires goals, strategy and a plan. A deliberate strategy and effort to achieve the goal is necessary and probably the hardest part.

    krantcents

    May 20, 2012

  4. You are so right about that. It’s tough to self promote but the Geico explanation really makes it true. That dam lizard is everywhere.

    Jai Catalano

    May 21, 2012

  5. @Krantc-I constantly remind myself that life is not a sprint. Otherwise I am way too impatient.
    @Live-Keep trying and you will likely succeed.
    @Jai-I can’t figure out why that lizard is so popular, I think it’s kind of stupid.

    Barb

    May 21, 2012

  6. A great English professor in college told us over and over that Shakespeare wasn’t original. He just told the same old stories better than everyone else.

    AverageJoe

    May 22, 2012

  7. @Average Joe-Wow, I’ve never heard that one before. That’s a recommendation for pilfering the ideas of others.

    Barb

    May 22, 2012

  8. This is a great post. I totally agree with the points that you talked about here. I feel really are some factors that keep you from success. Thanks for sharing the tips that would help one to overcome these factors and achieve success.

    -Stephen

    Stephen Gilchrist

    May 22, 2012

  9. These were 4 really solid points. I’ve actually just talked about a few of these issues for small business week. One of my favorites is not giving up to soon – it can be so hard to convince people that sticking it out is the right idea. Especially when it is so easy to quit and walk away these days. I really liked your take away about success taking time – it does. Seeing your work come to fruition takes time and you have to be patient to really see the powerful successes.

    Nunzio Bruno

    May 22, 2012

  10. Much to ponder in your post, Barb. Thanks! I like the advice about branding and not giving up!

    Maggie@SquarePennies

    May 23, 2012

  11. Nunzio, I have to continuously remind myself to continue plodding along day in and day out. Quitting is so much easier, but then you’re guaranteed to fail!
    @Maggie, Yeah, branding is a constant. If your not offering something distinct, it’s more difficult to sell yourself.

    Barb

    May 23, 2012

  12. You should be a part of a contest for one of the greatest websites on
    the web. I’m going to recommend this website!

    do muc may in

    July 18, 2012

  13. Do, thank you for your kind words.

    Barb

    July 20, 2012

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